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Note Skate Shop

Magento - Shopify migration, theme customisation, custom Shopify app development and ongoing support for one the UK's well known and highly respected skateboard retail brands.

Shopify Case Study - Note Shop

Introduction

Note are one the UK's well known and highly respected skateboard retail brands. I started working with Note in 1999 and in 2012 I launched their first e-commerce website on Magento. The following 10 years saw huge growth but with Magento's end of life fast approaching it was time re-platform.

Shopify was the obvious choice for a fast-growing retail brand and in 2022 I migrated Note from Magento to Shopify. I started with an off-the-shelf theme and made some heavy customisations, including the development of several custom sections.

Project

Challenges

The project involved the migration of over 120,000 products from Magento to Shopify. We had to migrate all of the products, including live inventory levels with little-to-no downtime. I built a custom app to synchronise stock levels directly from Magento to Shopify, ensuring accurate stock levels on site launch.

Note had cemented themselves in the top 10 organic search results for most of their target keywords and it was vital that we did not lose these positions going forward. My carefully planned migration ensured minimal disruption to their well-established organic visibility, resulting in a smooth transition from a sales perspective.

Note also had particularly complex shipping requirements. While they offer free UK shipping, shipping certain products to the Scottish Highlands was prohibitive. I developed a custom shipping app that allowed Note to set specific shipping rates for certain postcodes. Additionally, Note has restrictive embargoes on selling certain brands outside of the UK and Europe, so I incorporated these restrictions into the app.

Shopify Case Study - Note Shop

Note Shop Releases

With access to some of the rarest shoe releases reserved for only a handful of skate shops in the UK and Europe, Note were constantly targeted by sneaker bots.

I built a dedicated releases website using their existing Shopify theme as a template. I developed a custom Shopify app to add additional security measures to make sure these highly sought after shoes were ending up in the hands of skateboarders and not resellers.

Project

Highlights

Migration of 120k products, 250k customers and 10 years of sales data from Magento to Shopify.

Development of a custom shipping app allowing for more control over domestic shipping rates.

Theme customisation and development of additional custom theme sections to expand theme functionality.

Development of an additional, secure Shopify store and app for highly sought after releases.

A word from the client...

We've been happily working with Ciaron at M60 digital for 20 years. As our business has grown he developed our website from a blog to online store on the Magento 1 platform and recently transferred the the entire system to Shopify with no disruption to our online trade.

His knowledge and expertise are spot on, he consistently delivers work above our expectations and he is always quick to implement any changes we require or problems we encounter.

Paul, Note Shop